E-commerce is an opportunity to increase sales and brand awareness
E-commerce accounts for more than $2,000 billion in spending worldwide every year. In 2018, e -commerce represented $57.7 billion in Canada. Here, as elsewhere, this figure is growing exponentially, and studies show that it’s only just begun. Whereas communications agencies used to be able to quote you several thousand dollars to create an e-commerce website, this is no longer the case, and it’s now much quicker, easier and more affordable to have your own online store. In recent years, a number of platforms have revolutionized the world of e-commerce, making it possible to create high-quality websites quickly and with a user-friendly interface. Among these platforms, WordPress is one of those offering the best customization options for creating a site that reflects your company’s image, at the lowest possible cost.
A real opportunity for stores to boost sales
With an average shopping basket of $325 and over $8 billion in sales in Quebec alone, e-commerce can be a great way to generate additional sales. Indeed, a customer who wants a specific product such as a dining table, a birthday cake, a bracelet, a pair of boots or whatever, will start by searching on Google from his or her computer or smartphone. Similarly, when someone is looking for a lawyer, hairdresser or plumber, a website will provide information on the services on offer. For products and services alike, a website built on WordPress and its Woo-Commerce e-commerce module enables you to reach new targets outside your catchment area, both at home and abroad, and generate sales even when your physical store is closed. A customer who finds his product easily and is satisfied with his experience on your website is sure to return for his next purchase.
With an e-commerce site, you have new marketing levers at your disposal
Selling on the Internet makes it much easier to offer products and services cross-sell or upsell than in a store. Imagine a customer wants to buy chains for his car tires. It’s difficult to suggest other relevant products without appearing insistent. On the other hand, if your site specializing in car accessories offers scrapers or de-icing sprays before finalizing the order, the average basket can quickly increase without having to disturb the customer. You can even offer a slight discount to help convince your customer (20% off the second item). What’s more, selling on the Internet allows you to collect your customers’ data and inform them with a newsletter about the arrival of your new collection, your store’s exceptional opening hours or even promotional offers. By using social networks, such as Facebook or Instagram you can also add a link to your publications to bring additional traffic to your website.
Raise your company’s profile
Beyond the short-term sales you’ll be able to make, you can develop your e-reputation and become a recognized expert in your field among a wider audience. You can present your products, services and content in an unlimited way by easily creating a blog section on your WordPress site. Indeed, visitors to a website like to get to know the seller, their story and share some of their know-how. For example, if you sell construction equipment, you can put tutorials online to explain how to use certain tools. You can also feature testimonials from previous customers to increase your credibility with people who might be hesitating between your products and those of a competitor.
Closer to customers
If it’s important to promote your business, it’s even more important to listen to your customers, before, during and after the sale, by setting up a form that can be used as a customer support tool.
Save time and money so you can concentrate on your core business
Mindsoul Production creates WordPress-powered online stores so you can increase the visibility of your business and develop your sales, while remaining focused on what you do best. It’s much simpler and less expensive to update an online product catalog than a paper one. Change photos, descriptions and prices at will with an easy-to-use content manager. As with your inventory management software, you can see in real time the quantity of products in stock and already sold, so you can replenish your supplies. Invoicing is also integrated into WordPress and similar platforms, which automatically generate invoices for each order.
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