Many content creation companies promise millions of views on TikTok right from the start, but what’s the reality? If you’ve ever considered using an agency to boost your videos, it’s essential to understand how TikTok’s algorithm really works, and why immediate success isn’t always sustainable.
The Mechanism Behind Initial Success on TikTok
When you publish your first videos on TikTok, the platform offers a considerable “boost”. It’s like a ripple effect that propels your videos to a wider audience, often beyond your initial circle of subscribers. As a result, you could see your videos get hundreds of thousands of views. However, this effect is temporary and designed to “hook” the user onto the platform.
Why does this happen?
TikTok uses an algorithm that favors new videos to give creators a boost in visibility. It’s all part of TikTok’s strategy to encourage users to create content and interact with the platform. But after this boost, expect to see views drop drastically. Without a solid content strategy, your videos may not exceed 1,000 views.
Comparison with SEO Agencies: Promising Fast Results
This situation is similar to what we see with certain SEO agencies that promise to reach the first page of Google in record time. Indeed, just as some companies boast of immediate success on TikTok, SEO agencies can sell you the promise of seeing your site rank among Google’s top results without mentioning that in-depth work and a long-term strategy are required to maintain this position.
Why doesn’t this approach last?
Whether it’s TikTok or SEO, it’s important to understand that quick success is only part of the story. Guaranteeing lasting results and real visibility requires commitment, constant fine-tuning and a well-defined strategy.
The Limits of Instant Success
Companies selling this dream of instant success (on TikTok or via SEO agencies) often fail to take into account the strategic and ongoing aspect of the work. Once the TikTok algorithm has finished its initial booster role, you need to keep producing quality content, interacting with your audience and taking a longer, more considered approach to maintaining engagement.
Why won’t they talk about long-term reality?
The problem? It’s much easier to sell the dream with impressive immediate results. But once the TikTok or SEO effect wears off, the illusion of success can dissipate. This is where many companies fail to give you all the keys: sustainable work requires a clear strategy and constant commitment.
Share your experience!
What about you? Have you ever been faced with promises of instant success that didn’t deliver? Share your experiences in the comments below!
