{"id":3704,"date":"2015-12-17T18:54:26","date_gmt":"2015-12-17T18:54:26","guid":{"rendered":"https:\/\/mindsoulproduction.ca\/2015\/12\/17\/facebook-did-you-know-like-share-illegal\/"},"modified":"2015-12-17T18:54:26","modified_gmt":"2015-12-17T18:54:26","slug":"facebook-did-you-know-like-share-illegal","status":"publish","type":"post","link":"https:\/\/mindsoulproduction.ca\/en\/facebook-did-you-know-like-share-illegal\/","title":{"rendered":"Facebook &#8211; Did you know? Like + Share = illegal"},"content":{"rendered":"<p>Over the past two years, Facebook has relaxed the rules governing contests organized by companies on the social network: one less headache for community managers! However, there are still some rules&#8230; which many companies are breaking. <\/p>\n<p><a href=\"https:\/\/mindsoulproduction.ca\/wp-content\/uploads\/2015\/12\/facebook-concour-illegale.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-515\" src=\"http:\/\/mindsoulproduction.ca\/wp-content\/uploads\/2015\/12\/facebook-concour-illegale-300x116.jpg\" alt=\"facebook-concour-illegale\" width=\"300\" height=\"116\" title=\"\" srcset=\"https:\/\/mindsoulproduction.ca\/wp-content\/uploads\/2015\/12\/facebook-concour-illegale-300x116.jpg 300w, https:\/\/mindsoulproduction.ca\/wp-content\/uploads\/2015\/12\/facebook-concour-illegale-1024x395.jpg 1024w, https:\/\/mindsoulproduction.ca\/wp-content\/uploads\/2015\/12\/facebook-concour-illegale-768x296.jpg 768w, https:\/\/mindsoulproduction.ca\/wp-content\/uploads\/2015\/12\/facebook-concour-illegale.jpg 1234w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Before August 2013, Facebook was adamant that contests (<strong>orpromotions<\/strong>, as Facebook calls them) had to be run via an app. Thanks to this, boxes like <a href=\"http:\/\/www.woobox.com\/?utm_source=Google&amp;utm_medium=CPC&amp;utm_campaign=woobox_brand&amp;gclid=CIaahtju4sgCFYM6aQodRzQGNQ\" target=\"_blank\" rel=\"noopener\">Woobox<\/a> or <a href=\"http:\/\/www.shortstack.com\/\" target=\"_blank\" rel=\"noopener\">Shortstack<\/a> made money, as companies called on them to organize their contests without breaking the rules &#8211; and thus not having their efforts cut to shreds by the social network. But since then, companies have had a field day getting the word out without having to go through a process that was, for the uninitiated, rather complex.<\/p>\n<h2>What rules are still in force?<\/h2>\n<p>In its <a href=\"https:\/\/www.facebook.com\/page_guidelines.php#promotionsguidelines\" target=\"_blank\" rel=\"noopener\">terms of use for pages<\/a>, Facebook specifies that companies are responsible for the <strong>legality of<\/strong> the contest process (rules, terms and conditions of participation, compliance with applicable laws, etc.). The social network also requires that the following elements be included:<\/p>\n<ul>\n<li>A waiver protecting Facebook duly completed by each participant;<\/li>\n<\/ul>\n<ul>\n<li>the mention that the promotion is not associated with, managed or sponsored by Facebook.<\/li>\n<\/ul>\n<p>While these notions of <strong>responsibility<\/strong> are obvious, other rules seem to be frequently forgotten:<\/p>\n<ul>\n<li>Promotions can be managed on Pages or in applications on Facebook. You may not use <strong>diaries<\/strong> or friends&#8217; relationships to manage promotions (for example, by using phrases such as &#8220;share this link in your diary to participate&#8221;); <\/li>\n<\/ul>\n<ul>\n<li>&#8220;share this link on your friends&#8217; diaries to get more entries&#8221; is forbidden;<\/li>\n<\/ul>\n<ul>\n<li>as well as &#8220;identify your friends in this publication to participate&#8221;.<\/li>\n<\/ul>\n<p>While Facebook spells this out in black and white in its page terms of use, many companies ignore this information and decide, consciously or not, to organize a &#8220;<strong>share on your wall<\/strong>&#8221; contest. In the small world of community managers (in Quebec, at least!), these &#8220;offending&#8221; practices go so far as to cause <strong>debate<\/strong> and frustration among all those who take the time to comply with the conditions. Even if the<strong>viral effect<\/strong> is immediate (it&#8217;s a well-known fact that sharing has a leverage effect on social networks), the fact remains that not all participants have the same chances of winning. Indeed, if the publication is not shared in &#8220;public&#8221; mode &#8211; i.e. accessible to everyone, whether registered on Facebook or not &#8211; the contest organizers won&#8217;t be able to count the entries correctly and fairly. <strong>This practice must stop<\/strong>. Facebook&#8217;s rules are flexible enough to allow companies to stand out from the crowd and create contests that are out of the ordinary.<\/p>\n<p><a href=\"http:\/\/mindsoulproduction.ca\/facebook-le-saviez-vous-jaime-partage-illegale\/official-facebook-logo-slide\/\" rel=\"attachment wp-att-517\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-517\" src=\"http:\/\/mindsoulproduction.ca\/wp-content\/uploads\/2015\/12\/official-facebook-logo-slide-300x169.jpg\" alt=\"official-facebook-logo-slide\" width=\"300\" height=\"169\" title=\"\"><\/a><\/p>\n<p>Source: <a href=\"http:\/\/isarta.com\/infos\/?p=24220\" target=\"_blank\" rel=\"noopener\">http:\/\/isarta.com\/infos\/?p=24220<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past two years, Facebook has relaxed the rules governing contests organized by companies on the social network: one less headache for community managers! However, there are still some rules&#8230; which many companies are breaking. Before August 2013, Facebook was adamant that contests (orpromotions, as Facebook calls them) had to be run via an [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3704","post","type-post","status-publish","format-gallery","hentry","category-non-classifiee","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/mindsoulproduction.ca\/en\/wp-json\/wp\/v2\/posts\/3704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindsoulproduction.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindsoulproduction.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindsoulproduction.ca\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mindsoulproduction.ca\/en\/wp-json\/wp\/v2\/comments?post=3704"}],"version-history":[{"count":0,"href":"https:\/\/mindsoulproduction.ca\/en\/wp-json\/wp\/v2\/posts\/3704\/revisions"}],"wp:attachment":[{"href":"https:\/\/mindsoulproduction.ca\/en\/wp-json\/wp\/v2\/media?parent=3704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindsoulproduction.ca\/en\/wp-json\/wp\/v2\/categories?post=3704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindsoulproduction.ca\/en\/wp-json\/wp\/v2\/tags?post=3704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}